Job Description

Job Description

Job Description

Admissions/Marketing Director

Compensation: $60K-$70K pr/yr

Job Type: Full-Time and In-person position, Day Shift, Monday - Friday

HCP Talent is collaborating with a Long-Term Care/Rehabilitation facility in Lansing, NY that is seeking a Admissions/Marketing Director

Duties and Responsibilities:

• Resident Recruitment: Develop and implement effective marketing and advertising strategies to attract potential residents and their families. Conduct tours of the facility, highlighting key services and amenities.
• Relationship Building: Establish and maintain strong relationships with local hospitals, clinics, and healthcare providers to ensure a steady referral stream. Participate in community events to promote the facility and its services.
• Brand Management: Manage the facility's brand presence across all platforms, ensuring consistent messaging and image. Develop and distribute marketing materials like brochures, flyers, and newsletters.
• Market Analysis: Conduct market research to identify trends, assess competition, and understand the needs of potential residents. Use insights to inform marketing strategies and initiatives.
• Reporting: Track and analyze the effectiveness of marketing campaigns, providing regular reports to the Marketing Director and senior management. Adjust strategies based on data and feedback.
• Compliance and Ethics: Ensure all marketing activities comply with state and federal regulations, maintaining the highest standards of ethics and integrity.

Benefits:

• Competitive Compensation
• Generous PTO
• 401K
• Comprehensive Benefits: medical, optical and dental insurance
• Stipend for travel expenses

Qualifications & Requirements:

• marketing experience, in the long term care industry.
• Demonstrated ability to develop and execute successful marketing strategies.
• Strong interpersonal and communication skills, with the ability to engage effectively with diverse groups, including seniors, families, healthcare providers, and community leaders.
• Knowledge of the healthcare industry, particularly skilled nursing and rehabilitation services.
• Proficiency in digital marketing tools and platforms, including social media, email marketing
• Ability to analyze market data and trends to inform marketing decisions.
• Must have excellent organizational and project management skills.

Job Tags

Similar Jobs