Job Description

Chase Auto Private Label Captive FinanceChase Auto is a leading provider of auto financing with a portfolio of more than $80 billion in assets and relationships with 75% of U.S. franchised automotive dealers. The business is part of the JPMorgan Chase franchise and serves auto dealers, consumers, and vehicle manufacturers. It offers a range of products and services to meet the financial needs of its clients from retail lending, captive financing, and floorplan products to cash management, private banking, and payment processing. The Chase Auto Private Label Captive Finance business has more than 20 years in the captive finance business and is the largest bank-owned private label captive finance provider in the U.S. We serve as the captive finance partner to seven domestic and global auto manufacturers: Subaru, Jaguar Land Rover, Maserati, Aston Martin, McLaren and EV partners Rivian and Fisker. DescriptionWe are seeking a talented Vice President, Loyalty Strategy to lead development and implementation of loyalty initiatives to achieve short- and long-term B2B goals for our Chase Auto Private Label Captive Finance Business relationships. The ideal candidate will have and understanding of the captive finance industry, experience developing and implementing strategic projects focused on customers, data analysis, Business to Business and Business to Consumer marketing and the ability to collaborate across a variety of stakeholders. You will work closely with our captive finance partners to execute against the strategies you develop. You will also partner with data analytics and finance to build business cases, track the efficacy of initiatives and answer outstanding questions from our numerous stakeholders. This role will work across lines of business outside of Chase Auto to leverage the broader Chase offerings to drive loyalty from our Private Label customers.This role will provide you the opportunity to develop the skills and experience in developing and implementing a loyalty strategy that is both Business to Consumer (our end customers) and Business to Business (our Original Equipment Manufacturer retail partners). This includes improving our digital experience, developing loyalty offers and incentives for customers, working with multiple lines of business to improve our loyalty offers to customers, marketing to our diverse customers and supporting our retailers in driving loyalty among their customers. You will collaborate with our Private Label teams, our digital product teams, marketing and retailers.Job responsibilities Lead the development of loyalty strategy for our Private Label brands Work across Private Label and other lines of business to develop loyalty incentives / rewards for our customers Work across multiple stakeholders to implement new loyalty initiatives Partner with the Digital and Auto product teams to help define use cases and requirements that will drive customer loyalty Analyze internal and 3rd party data to understand our customers, marketing efforts, loyalty programs and Private Label success Support reporting across initiatives and develop and present senior management presentationsRequired qualifications, capabilities, and skills Experience developing and implementing customer focused initiatives Experience using data to build business cases, track projects and explain complex questions around market changes and trends Ability to identify and address program execution needs in a fast-paced, ambiguous environment Experience interfacing and communicating with executives and excellent written and verbal communication skills Ability to work independently as well as lead cross-functional teams is required Strong project management, multi-tasking, leadership skills A Bachelor's Degree & 7+ years of experience in marketing, strategy, consulting or data and analyticsPreferred qualifications, capabilities, and skills Captive Finance Experience Business to Business and Business to Consumer strategy experience Partner relationship experience Automotive industry experience Customer loyalty strategy experience

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