A&W Restaurants, Inc., America's first restaurant franchise, is seeking a VP of Marketing & Innovation to join our team!
We are looking for a strategic and results-driven leader who can amplify our brand's legacy while driving growth and innovation. The ideal candidate is a collaborative team player with a strong sales focus, exceptional leadership skills, and a hands-on approach to achieve goals. This role requires someone who can represent our 100+ year-old brand with passion and creativity. This position would be located at our Lexington, KY headquarters.
Summary
This position is responsible for developing marketing, advertising, and product development strategies to serve our initiatives of growing same-store sales, opening profitable new restaurants, and leading our One-Team philosophy through intentional inclusion. The VP of Marketing and Innovation has comprehensive responsibility for new product development, enhancement, and innovation. This person should expect to successfully collaborate and serve as a leader within the Full Marketing Committee, and maintain positive and professional working relationships with the National A&W Franchisee Association (NAWFA) Board. The VP is ultimately accountable for overseeing all aspects of marketing, advertising, and innovation functions for the brand. The Vice President of Marketing & Innovation reports to the President.
Essential Functions
Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
Competencies
Supervisory Responsibility
The VP of Marketing & Innovation has direct supervisory responsibilities and will coach and mentor all Marketing Team Members. They may also serve as a coach and mentor for other Team Members within the RSC.
Physical Demands
This role is largely desk and computer-focused. Additionally, all corporate employees will be asked to work in the company-owned restaurants at least two times a year for shifts lasting 4-9 hours. Standing, cleaning and fast-paced mobility is expected during work in the restaurants.
Travel
Up to 30% travel is expected for this position. Travel will be related to professional development, industry-specific business trips, seminars, conferences, etc.
Required Education and Experience
Preferred Education and Experience
Equal Opportunity Employment
It is the policy of A&W Restaurants, Inc. to offer equal employment opportunity in all aspects of the employer/Team Member relationship without regard to race, color, religion, sex, pregnancy, national origin, ancestry, age, disability, veteran status, marital status, sexual orientation, gender, gender identity, genetic information, tobacco smoking status, or any other status protected by law. A&W Restaurants, Inc. acts in compliance with the requirements and intent of applicable federal, state and local laws and regulations to protect the right to equal opportunity employment.
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